MAM
Adgcraft turns four, unveils ‘Adgcraft AI’ to power PR for India’s next-gen tech titans
MUMBAI: On its fourth birthday, communications agency Adgcraft is gifting itself a future-forward facelift with the launch of Adgcraft AI—a new PR vertical dedicated to AI-first brands, deep-tech disruptors, and digital pioneers shaping India’s innovation economy.
The announcement was made in Noida, with Surya Kant, CEO of AIC-BIMTECH, as chief guest, who shared insights on the ‘Digital India Revolution: Innovating Viksit Bharat’.
The move is well-timed: with the Union Cabinet greenlighting the ₹10,300 crore IndiaAI Mission, the country is surging toward global AI dominance. Government programmes like FutureSkills Prime and YuvAI are pushing AI literacy to the grassroots, while India has already muscled its way into the world’s top four AI ecosystems.
Aic-Bimtech CEO Surya Kant said, “We are living in a time where AI is changing the way we work, communicate, and solve problems. From education to healthcare to governance, AI has the potential to make systems faster, smarter, and more inclusive. But for this to happen, we need to make sure the work being done in this space is seen and understood by the wider public. That’s why I think the launch of Adgcraft AI is a timely and important move. It can help bring forward the stories of Indian innovators who are building practical, home-grown AI solutions. These stories can inspire many others and show the world that India is not just a consumer of technology, but a creator too.”
“We’re launching ‘Adgcraft AI’ to give a voice to the changemakers in AI. There are so many startups and companies doing great work in the AI space, but they often don’t have the support to make their stories reach the right audience. That’s where we come in. Whether you’re just starting out or looking to grow your reputation, Adgcraft AI is here to help you tell your story effectively,” said Adgcraft founder and managing director Abhinay Kumar Singh.
To kick off the launch, the agency also released a meaty whitepaper titled ‘The Age of AI: Industry Trends, PR Implications, and Adgcraft’s Vision’, unpacking how AI is disrupting traditional industries and why communications must evolve with it. From sector trends to strategic storytelling for tech-first founders, the report outlines how PR is no longer a nice-to-have but a necessity in India’s booming AI economy.
The campaign is being celebrated under the hashtag #4wdwithAdgcraft—a nod to four years of navigating the high-speed lanes of new-age comms, and now, veering straight into the AI autobahn.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
