iWorld
YouTube updates terms of service, likely to impact content creators
New Delhi: Google-owned video platform YouTube has updated its terms of service for all countries outside the United States. The new rules come into effect from 1 June.
The video streaming giant has made some changes in its monetization policy, according to which content creators who are not part of the YouTube Partnership Program (YPP) will be rendered ineligible to earn revenue.
With this move, YouTube plans to push more content creators to be part of YPP, provided they fulfil the eligibility criteria which remains unchanged (1,000 subscribers and 4,000 hours of watch). The platform has already decided to initiate this process to serve advertisements on a limited set of brand-safe videos on channels, not in YPP or not under a monetizing agreement.
The new rules will not impact the current monetizing settings offered to content creators who are already part of YPP. To monetize the contents, all creators who are included in YPP will need to submit complete tax information in Google AdSense to determine if any withholding tax applies to their payments.
“You grant the right to YouTube to monetize your content on the service (and such monetization may include displaying ads on or within content or charging users a fee for access). This agreement does not entitle you to any payments,” reads YouTube’s new terms of service in India.
The new update on YouTube could deal a real blow to content creators who purposefully stay away from becoming a part of the YPP fearing ads could drive their users away.
Talking about the change in monetizing policy, Do Your Thng founder Ankit Agarwal said, “Creators don’t receive any compensation from ads run on their videos. The controversial move is a tactile reminder that creators merely rent digital space. They don’t own it. So, they have to abide by someone else’s rules. It’s not merely creators who’ll feel the pinch, non-profit channels will too. None of the benefits from the ads placed on their content will go to them.”
Terming it as an ‘adpocalypse’, Agarwal added that the new move could be aiming to push more people towards the subscription service YouTube premium.
BC Webwise founder and MD Chaaya Baradhwaj said that YouTube’s amended terms of service will negatively affect creators, brands, and audiences.
“More ads is not a pleasant experience, and not sharing revenue is ok for those who are not looking at Youtube for monetisation, but definitely discourages content creators. Further, if we are not allowed to disable ads, then it affects branded content. All in all, Youtube’s new policies, are not looking good for the creators, brands, or the audience,” she asserted.
According to Digidarts founder and CEO Siddhartha Vanvani the new terms of service could give brands an option to advertise on several Indian YouTube channels that are not part of the YPP.
“Brands now have a vast ocean of inventories to advertise their products & services on a large number of channels available. There are a lot of quality Indian YouTube channels that aren’t a part of the YPP, but now with this new update, brands can target these channels too. This will directly enhance the brand’s reach, views, and engagement. Additionally, with the help of different campaigns, brands’ can look at acquiring more users and increase sales,” said Vanvani.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
