MAM
AcneStar face wash launches digital campaign with regional influencers
Mumbai: AcneStar face wash from the house of Mankind Pharma has streamlined its marketing strategy with digital campaigns on their YouTube and social media platforms. The brand has come up with a digital campaign with regional influencers to leverage different audience bases from their digital affinities and demographics.
With the rise in the number of internet users in India, the brand has decided to adopt newer languages to engage with their audience in their local language. To capture the different regional speaking markets the brand has collaborated with four leading actresses from different regional markets.
The brand has collaborated with model, actor, and singer Himanshi Khurana who has worked in Punjabi-language films to boost brand affinity in the Hindi and Punjabi speaking market. Another actress who has predominantly appeared in Kannada, Telugu, and Tamil language films, Pranitha Subhash for the southern region has also been roped in. Priyanka Sarkar, a Bengali film actress will help the brand to double down its presence in the Bengali speaking audience and to tap into the Marathi speaking audience the brand has leveraged actress Hruta Durgule.
Keeping in mind the diverse audiences across the country, the brand has planned to rope in more regional influencers in the coming days to establish a stronger presence across the nation. The campaign is designed and planned based on consumer insights and learnings from the past campaigns, it said on Monday.
Mankind Pharma, general manager, sales & marketing Joy Chatterjee said, “AcneStar is an anti-inflammatory and antibacterial face wash which plays an important role in everyone’s life and we are trying to create awareness for our brand through a regional approach. We are confident that this campaign will help us build deeper and newer connections with our audiences.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
