iWorld
Netflix India onboards Srivats TS as VP, marketing
Mumbai: Netflix India has brought on board Srivats TS as vice president, marketing. He will lead the marketing team in India and report to Netflix vice president, APAC marketing, Barry Smyth.
Prior to Netflix, Srivats was associated with food delivery platform Swiggy as senior vice president, marketing and consumer experience. He holds strong experience in building brands and businesses across traditional and new-age consumer technology companies.
Commenting on the new appointment, Smyth said, “Srivats is an original thinker and an incredible marketer. As we bring more great stories from India, he will lead marketing to drive conversations and form deeper connections with consumers.”
Srivats started his career with Nokia, where he worked for close to nine years in roles across brand marketing, consumer insights, and key account management. He then joined Swiggy in 2016 as head of marketing. Prior to that, Srivats led digital brand marketing at Quikr.
Speaking on his new role, Srivats said, “Netflix is home to incredible stories and characters that become a part of our lives and conversations. I am excited to be a part of this phenomenal team and find more creative ways to drive engagement with millions of Netflix fans in India.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
