Brands
Flipkart’s ‘end of season sale’ observes sale of fashion brands & label
Mumbai: Flipkart’s end of season sale 2022 is now concluded. The insights from the sale show that India loved shopping for fashion brands and labels as sellers from across the country serving millions of customers.
Millions of customers shop for fashion, accessories and lifestyle products pushing forward the economic growth for lakhs of sellers.
Customers in cities such as Bengaluru, Kolkata, New Delhi, Mumbai, Pune, Guwahati and Muzaffarpur clocked the highest engagement. The platform witnessed a strong response from the states of Karnataka, Uttar Pradesh and Maharashtra followed by Bihar and West Bengal.
The live commerce initiative also saw close to 100 hours of engagement via live and video commerce, with live shows run by sellers that had maximum engagement and appealed the most to Bharat audience. Women fashion, kid’s clothing categories and footwear categories saw maximum engagement from customers during their live videos.
This EOSS 2022 also saw the debut of a 24×7 live commerce initiative that connected brands, sellers and influencers with customers engaging in real-time. Over 10,000 brands and 2,00,000 sellers came together to offer 10 lakh+ styles of fashionable apparel and accessories for men, women and children.
The weeklong event, from 10-17 June, saw customers across the country refreshing their wardrobes with the highest uptick in men’s t-shirts, jeans, formal & wedding wear, women’s western wear, sarees, shoes, luggage, handbags, shoes and watches. With the oncoming monsoon and pick-up of travel, raincoats, backpacks, handbags, suitcases and duffle bags saw a bolstered traction.
As children across the country head back to school, increased demand for uniforms, badges and black shoes was also witnessed. Black was the most-shopped for colour with over 16 lakh+ units sold.
Western wear contributed to almost half of the demand pie which saw brands such as Puma, Adidas, U.S. Polo Assn., Roadster and Highlander being most preferred by customers.
As Indians become more health conscious, fitness and health products emerged as priority buys for consumers with over 70 per cent of purchases accounting for sports goods including — running, gym, badminton and cricket shoes. Most purchases were made for western clothes with elevated demand for men’s casual T-shirts and formalwear while women preferred ethnic clothing and sarees as the new go-to fad. The top searched keyword this season was shoes.
Commenting on this, Flipkart Fashion senior director Abhishek Maloo said, “This year’s end of season sale has been steeped in the spirit of the comeback of fashion, as we saw a resurgence in consumption and a drastic increase in engagement post the pandemic. We have continued to serve our customers with an expansive range of offerings supported by technology-led innovations such as 24×7 Live commerce, for the first time, enriching their shopping experience. Our efforts to uplift the entire fashion ecosystem also ushered in growth for thousands of homegrown fashion brands and sellers across the country. We are overwhelmed by the tremendous success of this end of season sale and are confident that this will further propel growth for Flipkart’s Fashion portfolio.”
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
