Flipkart promotes Kunal Gupta to SVP amid quick commerce push

MUMBAI: In the race where minutes matter, Flipkart is betting on a familiar hand to move faster.Flipkart has elevated Kunal Gupta, vice president and head of Minutes and grocery, to senior vice president, signalling a sharper focus on its quick commerce ambitions. The move, confirmed via an internal email reviewed by Moneycontrol, comes as the Walmart-owned firm doubles down on high-frequency delivery, positioning its Minutes vertical as a key growth engine.

According to  Flipkart CEO Kalyan Krishnamurthy, Gupta brings a proven track record in turning around businesses and scaling high-growth categories, having led roles across fashion, mobiles and large appliances during his tenure at Flipkart.

Gupta, who joined the company in 2014, has spent over a decade across multiple business units and most recently steered the Minutes and Grocery vertical. In his new role, he will continue to oversee Minutes and report directly to Krishnamurthy.

The elevation comes at a time when competition in quick commerce is intensifying, with rivals such as Amazon (via Amazon Now), Blinkit, Zepto, Swiggy (through Instamart) and BigBasket all racing to capture market share.

Flipkart is also gearing up to launch a standalone app for Minutes currently housed within the main platform marking a shift towards a more dedicated, speed-first user experience for grocery and essentials.

On the infrastructure front, the company is set to double its network of dark stores to 1,600 in the coming months, underscoring the scale of its push.

As the quick commerce battle heats up, Flipkart’s message is clear, speed isn’t just a feature, it’s the strategy.