Brands
Flipkart’s ‘end of season sale’ observes sale of fashion brands & label
Mumbai: Flipkart’s end of season sale 2022 is now concluded. The insights from the sale show that India loved shopping for fashion brands and labels as sellers from across the country serving millions of customers.
Millions of customers shop for fashion, accessories and lifestyle products pushing forward the economic growth for lakhs of sellers.
Customers in cities such as Bengaluru, Kolkata, New Delhi, Mumbai, Pune, Guwahati and Muzaffarpur clocked the highest engagement. The platform witnessed a strong response from the states of Karnataka, Uttar Pradesh and Maharashtra followed by Bihar and West Bengal.
The live commerce initiative also saw close to 100 hours of engagement via live and video commerce, with live shows run by sellers that had maximum engagement and appealed the most to Bharat audience. Women fashion, kid’s clothing categories and footwear categories saw maximum engagement from customers during their live videos.
This EOSS 2022 also saw the debut of a 24×7 live commerce initiative that connected brands, sellers and influencers with customers engaging in real-time. Over 10,000 brands and 2,00,000 sellers came together to offer 10 lakh+ styles of fashionable apparel and accessories for men, women and children.
The weeklong event, from 10-17 June, saw customers across the country refreshing their wardrobes with the highest uptick in men’s t-shirts, jeans, formal & wedding wear, women’s western wear, sarees, shoes, luggage, handbags, shoes and watches. With the oncoming monsoon and pick-up of travel, raincoats, backpacks, handbags, suitcases and duffle bags saw a bolstered traction.
As children across the country head back to school, increased demand for uniforms, badges and black shoes was also witnessed. Black was the most-shopped for colour with over 16 lakh+ units sold.
Western wear contributed to almost half of the demand pie which saw brands such as Puma, Adidas, U.S. Polo Assn., Roadster and Highlander being most preferred by customers.
As Indians become more health conscious, fitness and health products emerged as priority buys for consumers with over 70 per cent of purchases accounting for sports goods including — running, gym, badminton and cricket shoes. Most purchases were made for western clothes with elevated demand for men’s casual T-shirts and formalwear while women preferred ethnic clothing and sarees as the new go-to fad. The top searched keyword this season was shoes.
Commenting on this, Flipkart Fashion senior director Abhishek Maloo said, “This year’s end of season sale has been steeped in the spirit of the comeback of fashion, as we saw a resurgence in consumption and a drastic increase in engagement post the pandemic. We have continued to serve our customers with an expansive range of offerings supported by technology-led innovations such as 24×7 Live commerce, for the first time, enriching their shopping experience. Our efforts to uplift the entire fashion ecosystem also ushered in growth for thousands of homegrown fashion brands and sellers across the country. We are overwhelmed by the tremendous success of this end of season sale and are confident that this will further propel growth for Flipkart’s Fashion portfolio.”
Brands
Havas reports solid Q1 2026 with 2.5 per cent organic net revenue growth
Advertising group maintains positive momentum and confirms full-year guidance.
MUMBAI: Havas has started 2026 on a strong note proving that even in uncertain times, its converged model continues to deliver. The global advertising and communications group reported net revenue of €638 million for the first quarter of 2026, representing organic growth of +2.5 per cent compared to the same period last year. This performance was driven particularly by a robust +7.4 per cent organic growth in the United States.
Total revenue for the quarter reached €667 million, with organic growth of +2.8 per cent. Recent acquisitions contributed a positive scope impact of +1.7 per cent, while foreign exchange movements had a negative impact of -5.8 per cent, mainly due to the US dollar and British pound.
Europe, which accounts for 50 per cent of net revenue, delivered +1.1 per cent organic growth, supported by a good performance in France. North America (36 per cent of net revenue) led the way with +7.4 per cent growth, thanks to strong contributions from both Havas Creative and Havas Media. APAC & Africa (8 per cent) saw a decline of -6.2 per cent, while Latin America (6 per cent) remained nearly stable at -0.6 per cent.
Havas chairman and CEO Yannick Bolloré said, “Havas has started 2026 on a solid footing, continuing its momentum and delivering organic growth in net revenue of +2.5 per cent. This performance, in line with our full-year 2026 guidance, was driven in particular by continued strength in the US.”
The group also continued its bolt-on acquisition strategy, acquiring majority stakes in four agencies during the quarter: Acento Public Affairs (Spain), Ctrl Digital (Sweden), Styleheads (Germany), and Eyesight (France).
Havas maintained its strong creative reputation, ranking as a top holding company in the WARC Creative 100 for the sixth consecutive year, with three agencies BETC, Havas Paris, and Havas India placing in the Top 50.
Looking ahead, Havas confirmed its 2026 guidance: organic net revenue growth between +2.0 per cent and +3.0 per cent, adjusted EBIT margin between 13.2 per cent and 13.5 per cent, and a dividend payout ratio of around 40 per cent. The group also reiterated its medium-term targets for 2028.
Despite ongoing macroeconomic and geopolitical uncertainty, Havas enters the rest of the year with solid fundamentals and confidence in its ability to deliver sustainable, profitable growth.
In a challenging environment, Havas is proving that its integrated, client-centric model remains resilient delivering steady growth while continuing to invest in creativity and innovation. The first quarter results suggest the group is well-positioned to navigate the year ahead with confidence.
