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adidas celebrates Messi’s World Cup career; presents ‘The Impossible Rondo’
Mumbai: To commemorate the career of football player Lionel Messi, adidas releases “The Impossible Rondo,” the newest chapter in its “Impossible is Nothing” story, ahead of the FIFA World Cup Qatar 2022.
Football fans worldwide will be excited to see Messi pitted against himself in the movie, complete with his haircuts, Argentina shirts, and adidas boots over 18 years and five tournaments.
The film was created using the most recent advances in artificial intelligence and visual effects to bring the magic of Lionel Messi’s World Cup career to life. Messi’s historical and current footage were used to create different, de-aged versions of him. This was then applied to body doubles, allowing us to create Messi versus Messi, in which he prepares for the World Cup alongside versions of himself from 2006, 2010, 2014, and 2018.
adidas will continue to celebrate its global football family throughout the tournament with iconic player moments, global social media activations, and the creation of the ‘Al Rihla Arena,’ an official adidas fan zone on-the-ground in Qatar, having already shared its “Family Reunion” film and “The Impossible Rondo” with fans.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
