Brands
Samay Raina’s Still Alive sparks brand rush as comeback goes viral
With 44 million views in five days, marketers seize the cultural moment
MUMBAI: After nearly a year out of the spotlight following the India’s Got Latent controversy, Samay Raina has staged a high-impact return with his comedy special Still Alive, and both audiences and brands are taking notice.
Released on April 7, the special has garnered 44 million views and over 3.4 million likes on YouTube within just five days, underlining the creator’s strong recall and loyal fan base. More than just a comeback, the set sees Raina address the controversy directly, weaving personal setbacks into humour that feels raw, self-aware and unmistakably on-brand.
What has amplified the moment further is the speed at which marketers have responded. Within hours of the special gaining traction, brands began rolling out meme-led creatives riffing on the “still alive” theme and Raina’s name, turning the comeback into a full-blown real-time marketing opportunity.
Across platforms like Instagram and LinkedIn, companies including Airtel, OpenAI, Chayos, YesMadam, Unibic, Parle 20-20, GeeksforGeeks, Biggies Burger, Magicpin and Duolingo joined the conversation, each adding their own spin through wordplay, humour and product-led messaging.
Here are some of the brand creatives circulating online:
Brands
Prossima AI appoints Metamorph CEO Satyandre Yadav as media advisor
Move signals push for global storytelling as startup sharpens AI positioning
NEW DELHI: Prossima AI has appointed Satyandre Yadav, chief executive of Metamorph, as its media advisor, in a move aimed at strengthening its global communications and brand positioning.
The appointment comes as the government-recognised AI startup looks to sharpen its narrative in an increasingly competitive and fast-evolving sector. Yadav will lead media strategy, narrative development and global outreach, helping Prossima AI better articulate its technological capabilities and long-term vision across key markets.
The development also marks a strategic expansion for Metamorph, which is formally entering the AI communications space after building expertise across Web3, fintech and emerging technologies.
The partnership follows a strong momentum phase for Prossima AI. The company was recently named among the top five AI startups in India and received a seed grant at the India AI Impact Summit 2026. The recognition was part of a multi-stakeholder collaboration involving the Government of India, Meta, 1M1B, AICTE and YuvAI.
“Effective communication is critical in the AI space, where clarity and trust are paramount,” said Prossima AI cofounder Atulya Bhatt. “Satyandre’s experience in building strong narratives for disruptive technologies makes him an ideal partner as we scale our presence.”
“Prossima AI is building at the intersection of innovation and real-world application,” said Metamorph ceo Satyandre Yadav. “We see immense potential in shaping its narrative as AI continues to redefine industries globally. This partnership also represents a significant milestone for Metamorph as we expand our footprint into AI-led communications.”
As artificial intelligence adoption accelerates across sectors, the need for clear and credible storytelling is becoming just as important as the technology itself. Prossima AI’s latest move reflects this shift, signalling how startups are increasingly investing in narrative alongside innovation to stand out in a crowded market.
