Brands
Samay Raina’s Still Alive sparks brand rush as comeback goes viral
With 44 million views in five days, marketers seize the cultural moment
MUMBAI: After nearly a year out of the spotlight following the India’s Got Latent controversy, Samay Raina has staged a high-impact return with his comedy special Still Alive, and both audiences and brands are taking notice.
Released on April 7, the special has garnered 44 million views and over 3.4 million likes on YouTube within just five days, underlining the creator’s strong recall and loyal fan base. More than just a comeback, the set sees Raina address the controversy directly, weaving personal setbacks into humour that feels raw, self-aware and unmistakably on-brand.
What has amplified the moment further is the speed at which marketers have responded. Within hours of the special gaining traction, brands began rolling out meme-led creatives riffing on the “still alive” theme and Raina’s name, turning the comeback into a full-blown real-time marketing opportunity.
Across platforms like Instagram and LinkedIn, companies including Airtel, OpenAI, Chayos, YesMadam, Unibic, Parle 20-20, GeeksforGeeks, Biggies Burger, Magicpin and Duolingo joined the conversation, each adding their own spin through wordplay, humour and product-led messaging.
Here are some of the brand creatives circulating online:
Brands
Google nears Nvidia in race for world’s most valuable company
Market cap gap narrows as Google hits $4.65 trillion, Nvidia at $4.86 trillion.
MUMBAI: In the AI gold rush, even the giants are sprinting and Google is suddenly gaining ground. Google is rapidly closing in on Nvidia in the race to become the world’s most valuable publicly listed company, with the gap between the two narrowing sharply amid diverging stock momentum. The tech giant’s market capitalisation has surged to around $4.65 trillion, following a more than 140 per cent rise in its share price over the past year.
That rally has added over $2.6 trillion in value in just 12 months, including nearly $900 billion since January alone. Its stock recently hovered at $381.80, slipping marginally by 0.04 per cent, but still reflecting strong upward momentum.
Nvidia, meanwhile, continues to hold the top spot with a valuation of approximately $4.86 trillion. The chipmaker crossed the $5 trillion milestone in October last year and peaked at $5.27 trillion on 27 April. However, its shares have largely plateaued over the past six months, rising just 0.2 per cent recently to $199.99.
The contrast in trajectories is striking. While Nvidia has seen relatively flat movement, Google has gained over 36 per cent in the same six-month period. Barron’s estimates suggest that if current trends hold, the valuation gap could shrink to as little as $190 million by the time Nvidia reports its first-quarter earnings on 20 May.
Daily momentum paints a similar picture. Nvidia recorded average daily gains of about 0.66 per cent last month, compared to Google’s stronger 1.42 per cent, an edge that could prove decisive in the short term.
Driving Google’s resurgence is its aggressive push into artificial intelligence across its ecosystem, from search and YouTube to cloud computing. The company has already invested $144 billion in capital expenditure over the past two years and plans to deploy a further $490 billion over the next two.
Its cloud division is also gathering pace. Google Cloud reported an order backlog of nearly $220 billion in the latest quarter, with total backlog touching a record $462 billion, around half of which is expected to be realised within two years. The company’s entry into chip sales is also beginning to factor into its growth narrative.
The last time Google briefly topped the S&P 500 by market value was in February 2016, when it edged past Apple for just two days. This time, the stakes and the numbers are far higher.
At the heart of the contest lies a single force: artificial intelligence. As both companies pour billions into infrastructure, chips and platforms, the leaderboard is no longer just about size, it is about who can scale the future faster.
