MAM
Publicis Media names Adheesh Jain group head media buying, PMX
Moves to PMX unit after stint at WPP, steps into wider buying remit
MUMBAI: Publicis Media has brought in Adheesh Jain as group head media buying for its PMX unit, adding a seasoned buyer with experience across some of the country’s largest digital mandates.
Jain joins the network after a brief career break, having most recently worked at WPP Media as group head media investment for L’oreal India. In that role, he handled digital buying across ott platforms, beauty marketplaces, quick commerce, payment apps and leading news and sports publishers. He also closed large-scale sponsorships across properties such as Indian Idol, Splitsvilla, 4 More Shots please season four and the Women’s Premier League.
Before that, he spent over two years at Interactive Avenues, where he led digital buying for brands including oneplus India and Amazon India. At amazon, he managed an annual media outlay of more than Rs 500 crore across verticals such as Prime, Fashion, Fresh and Prime Video, while driving savings and performance benchmarks.
Earlier in his career, Jain held media planning and buying roles at amura marketing technologies and logicserve digital, building experience across B2B, ecommerce, education, finance and consumer brands. He began his career in performance marketing and social media roles before moving into large-scale digital buying and strategic negotiations.
Announcing his move, Jain said he was excited to join Publicis Media and take on a role that brings “new challenges, bigger responsibilities, and a lot of opportunity to grow.” He added that the learnings and experiences from his previous organisations had shaped his journey so far, and he was looking forward to building impact in his new chapter.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
