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Former Mediabrands Content Studio lead to steer content and creator strategy
Moves to PMX unit after stint at WPP, steps into wider buying remit
Audio-visual spending jumps 39 per cent as print budgets shrink by over 40 per cent
MUMBAI: Hershey’s has rolled out its first-ever 3D connected TV masthead in India, marking a festive-season push tied to live cricket viewership. The high-impact CTV activation,...
MUMBAI: BMW India is shifting gears in advertising. In partnership with Interactive Avenues and VDO.AI, the luxury carmaker has launched interactive connected TV (CTV) campaigns, bringing...
