Interactive Avenues crafts 'Awesome Smell, Writes So Well' campaign for Zesta
Former Mediabrands Content Studio lead to steer content and creator strategy
Moves to PMX unit after stint at WPP, steps into wider buying remit
Audio-visual spending jumps 39 per cent as print budgets shrink by over 40 per cent
MUMBAI: Hershey’s has rolled out its first-ever 3D connected TV masthead in India, marking a festive-season push tied to live cricket viewership. The high-impact CTV activation,...
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