MAM
Zabeen signs off from TV9 after shaping the network’s public voice
Communications leader exits after three years spanning MD office strategy and media outreach.
MUMBAI: After more than three years of shaping the message behind the microphone, Sana Zabeen has moved on from TV9 Network, closing a chapter that saw her play a central role in the broadcaster’s communications and media strategy.
Zabeen most recently served as lead of PR and communication and media relations, a role she took on in April 2024. From the managing director’s office, she steered brand communication, managed media engagement and sharpened institutional messaging at a time when news networks have been under constant public and industry scrutiny.
Before that, she worked in communication and outreach within the MD’s office between January 2023 and April 2024, contributing to strategic positioning and stakeholder communication as the network expanded its footprint and narrative.
Her exit marks the end of a stint that built on a diverse media and marketing career. Prior to joining TV9, Zabeen was head of content and marketing at Nikology, where she led brand-led content strategies, media positioning and revenue-focused communication initiatives.
She has also held leadership roles at Bada Business Pvt. Ltd. as senior project manager, and spent over five years at Times Network, working in branded content and collaborating closely with marquee advertisers on integrated media solutions.
Earlier in her career, Zabeen was associate producer at CNBC TV18, where she produced large-format branded properties and business features. She began her journalism journey as a correspondent covering enterprise technology with Web18 and Mobile18, laying a reporting foundation that later informed her strategic communications work.
As Zabeen turns the page, her trajectory reflects a professional who has moved fluidly between newsroom, branded content and boardroom communication, a mix that has become increasingly valuable in today’s media ecosystem.
MAM
L’Atelier 1664 returns to Lakmé Fashion Week with Abraham & Thakore
Design platform showcases ‘The Sari’torial’ blending tailoring and drapes.
MUMBAI: When couture meets craft, even a sari can learn a few new tricks. L’Atelier 1664 is returning to Lakmé Fashion Week 2026 in Mumbai, continuing its design led partnership with one of India’s most influential fashion platforms. The cultural platform will once again spotlight the intersection of fashion, craftsmanship and contemporary lifestyle, this time through a special runway collaboration with design house Abraham & Thakore.
Titled “The Sari’torial,” the curated showcase reimagines the sari through a conversation between structured tailoring and fluid draping. Drawing inspiration from the relaxed elegance of French style and the rich heritage of Indian textiles, the collection explores everyday silhouettes refined with signature fabrics, subtle detailing and a restrained colour palette highlighted by L’Atelier 1664’s distinctive house blue.
The collaboration marks a continuation of L’Atelier 1664’s presence at Lakmé Fashion Week after its debut association last year, reinforcing the platform’s growing engagement with India’s creative and fashion ecosystem.
Beyond the runway, the brand will also host its signature lounge at the fashion week venue, creating an immersive experiential space designed to bring together design, culture and contemporary lifestyle in one setting.
Carlsberg India vice president for marketing Partha Sarathi Jha said the association reflects the brand’s interest in supporting creative expression. “Lakmé Fashion Week is one of the most important platforms for fashion and creative expression in India. Through L’Atelier 1664, we aim to celebrate this intersection of culture, design and contemporary lifestyle. We are excited to continue our association with Lakmé Fashion Week and collaborate with Abraham & Thakore to bring this vision to life on the runway,” he said.
Designers David Abraham and Rakesh Thakore added that the collection explores a cross cultural design dialogue. “With Sari’torial, we wanted to explore a conversation between French ease and Indian craftsmanship. Our collaboration with L’Atelier 1664 blends a relaxed French sensibility with the richness of Indian textiles, reinterpreting traditional crafts through a modern lens,” they said.
L’Atelier 1664 is part of the portfolio of Carlsberg Group, the Denmark headquartered beverages company whose Indian arm has operated in the country since 2007. Today, Carlsberg India runs 14 breweries across the country, including eight company owned facilities and six contract manufacturers, supporting a portfolio that includes brands such as Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic and 1664 Blanc.
Through its continued presence at Lakmé Fashion Week, L’Atelier 1664 is positioning itself not just as a sponsor but as a cultural platform connecting fashion, design and lifestyle conversations in India’s evolving creative landscape.
