Zabeen signs off from TV9 after shaping the network’s public voice

MUMBAI: After more than three years of shaping the message behind the microphone, Sana Zabeen has moved on from TV9 Network, closing a chapter that saw her play a central role in the broadcaster’s communications and media strategy.

Zabeen most recently served as lead of PR and communication and media relations, a role she took on in April 2024. From the managing director’s office, she steered brand communication, managed media engagement and sharpened institutional messaging at a time when news networks have been under constant public and industry scrutiny.

Before that, she worked in communication and outreach within the MD’s office between January 2023 and April 2024, contributing to strategic positioning and stakeholder communication as the network expanded its footprint and narrative.

Her exit marks the end of a stint that built on a diverse media and marketing career. Prior to joining TV9, Zabeen was head of content and marketing at Nikology, where she led brand-led content strategies, media positioning and revenue-focused communication initiatives.

She has also held leadership roles at Bada Business Pvt. Ltd. as senior project manager, and spent over five years at Times Network, working in branded content and collaborating closely with marquee advertisers on integrated media solutions.

Earlier in her career, Zabeen was associate producer at CNBC TV18, where she produced large-format branded properties and business features. She began her journalism journey as a correspondent covering enterprise technology with Web18 and Mobile18, laying a reporting foundation that later informed her strategic communications work.

As Zabeen turns the page, her trajectory reflects a professional who has moved fluidly between newsroom, branded content and boardroom communication, a mix that has become increasingly valuable in today’s media ecosystem.