MAM
Zabeen signs off from TV9 after shaping the network’s public voice
Communications leader exits after three years spanning MD office strategy and media outreach.
MUMBAI: After more than three years of shaping the message behind the microphone, Sana Zabeen has moved on from TV9 Network, closing a chapter that saw her play a central role in the broadcaster’s communications and media strategy.
Zabeen most recently served as lead of PR and communication and media relations, a role she took on in April 2024. From the managing director’s office, she steered brand communication, managed media engagement and sharpened institutional messaging at a time when news networks have been under constant public and industry scrutiny.
Before that, she worked in communication and outreach within the MD’s office between January 2023 and April 2024, contributing to strategic positioning and stakeholder communication as the network expanded its footprint and narrative.
Her exit marks the end of a stint that built on a diverse media and marketing career. Prior to joining TV9, Zabeen was head of content and marketing at Nikology, where she led brand-led content strategies, media positioning and revenue-focused communication initiatives.
She has also held leadership roles at Bada Business Pvt. Ltd. as senior project manager, and spent over five years at Times Network, working in branded content and collaborating closely with marquee advertisers on integrated media solutions.
Earlier in her career, Zabeen was associate producer at CNBC TV18, where she produced large-format branded properties and business features. She began her journalism journey as a correspondent covering enterprise technology with Web18 and Mobile18, laying a reporting foundation that later informed her strategic communications work.
As Zabeen turns the page, her trajectory reflects a professional who has moved fluidly between newsroom, branded content and boardroom communication, a mix that has become increasingly valuable in today’s media ecosystem.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
