Offbeet Media appoints Rohit Tugnait as Chief Executive Officer of 101 India

Mumbai: Offbeet Media has made its play for young India, naming Rohit Tugnait as chief executive officer of 101 India, the youth-focused digital platform it recently acquired. The hire signals a sharp push to revive the once-buzzy brand and scale it into a serious contender in culture-led media.

Tugnait arrives with more than two decades in media, spanning digital and television, and a track record in building youth brands. He will steer creative direction, business strategy and long-term growth, with a brief to turn 101 India into a go-to hub for distinctive stories from across the country. Previously, he ran India operations at Vice Media Group, pitching the Vice proposition to both audiences and advertisers.

“Our focus for 2026 is aggressive growth, and 101 India will lead that vision for the group. With Rohit leading the way, along with other industry heavyweights, I am confident we will create a trajectory of magic for the brand,” said Jaideep Singh, founder, Offbeet Media Group.

Tugnait is betting on culture, community and new formats. “101 India is an extremely unique platform in what it represents and produces. It represents an aspect of India that young audiences have not seen or experienced through a cultural lens. From Dinner with Dons, which captures fun conversations with erstwhile thugs, to Oddly in India, where we tell human-interest stories with a twist. We have an extremely engaged community that we are going to build on with hosting new content, new formats of serving content and a play with AI at some point. 101 India in 2026 will be a platform defined by ambitious stories and ambitious benchmarks,” he said.

Offbeet is pitching 101 India as culture-first and youth-first, diving into India’s cultural and subcultural veins. The platform courts a new generation of storytellers and viewers with narratives that mirror modern India, spanning culture, subculture and counterculture. Distribution runs across YouTube, social platforms and its own site, mixing video, articles and original formats.

The appointment takes effect immediately. For Offbeet, the wager is clear: in the battle for young eyeballs, culture is currency, and 101 India is back in the game.