Offbeet Media appoints Rohit Tugnait to lead youth platform 101 India

MUMBAI: Offbeet Media Group has named Rohit Tugnait as chief executive officer of 101 India, following its acquisition of the youth-focused digital platform, in a move aimed at accelerating growth and repositioning the brand for a new generation of audiences.

Tugnait, who brings more than two decades of experience across digital and television media, will oversee the platform’s creative direction, business strategy and long-term expansion. He previously led Vice Media Group’s India operations, where he built the brand’s presence among young consumers and advertisers.

Offbeet Media Group founder Jaideep Singh, said 101 India would play a central role in the company’s aggressive growth plans for 2026, with Tugnait tasked with shaping its next phase of evolution.

Under renewed leadership, 101 India plans to deepen its focus on culture, subculture and counterculture storytelling, delivering original content across YouTube, social media and its website. The platform is expected to experiment with new formats and technology, including artificial intelligence, while building on its existing engaged community.