MAM
Offbeet Media appoints Rohit Tugnait as Chief Executive Officer of 101 India
Mumbai: Offbeet Media has made its play for young India, naming Rohit Tugnait as chief executive officer of 101 India, the youth-focused digital platform it recently acquired. The hire signals a sharp push to revive the once-buzzy brand and scale it into a serious contender in culture-led media.
Tugnait arrives with more than two decades in media, spanning digital and television, and a track record in building youth brands. He will steer creative direction, business strategy and long-term growth, with a brief to turn 101 India into a go-to hub for distinctive stories from across the country. Previously, he ran India operations at Vice Media Group, pitching the Vice proposition to both audiences and advertisers.
“Our focus for 2026 is aggressive growth, and 101 India will lead that vision for the group. With Rohit leading the way, along with other industry heavyweights, I am confident we will create a trajectory of magic for the brand,” said Jaideep Singh, founder, Offbeet Media Group.
Tugnait is betting on culture, community and new formats. “101 India is an extremely unique platform in what it represents and produces. It represents an aspect of India that young audiences have not seen or experienced through a cultural lens. From Dinner with Dons, which captures fun conversations with erstwhile thugs, to Oddly in India, where we tell human-interest stories with a twist. We have an extremely engaged community that we are going to build on with hosting new content, new formats of serving content and a play with AI at some point. 101 India in 2026 will be a platform defined by ambitious stories and ambitious benchmarks,” he said.
Offbeet is pitching 101 India as culture-first and youth-first, diving into India’s cultural and subcultural veins. The platform courts a new generation of storytellers and viewers with narratives that mirror modern India, spanning culture, subculture and counterculture. Distribution runs across YouTube, social platforms and its own site, mixing video, articles and original formats.
The appointment takes effect immediately. For Offbeet, the wager is clear: in the battle for young eyeballs, culture is currency, and 101 India is back in the game.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
