MAM
Offbeet Media appoints Abhijeet Rathor as chief business officer
Media upstart sharpens monetisation play across content, IP and platforms
MUMBAI: Offbeet Media Group has appointed Abhijeet Rathor as chief business officer, handing a seasoned revenue hand the mandate to turbocharge monetisation across its growing stable of content, intellectual properties and platforms.
Rathor will lead the group’s business charter, overseeing monetisation strategy, commercial partnerships, advertising sales, brand solutions and long-term revenue growth across the portfolio. The move signals a sharper commercial focus as Offbeet scales its IP-led ventures in a crowded digital media market.
The group straddles multiple businesses: Offbeet Studios, its original content and IP arm focused on premium storytelling; 101 India, a platform for creator-led stories; US Premier League, a sports IP recasting cricket for new-age audiences; Zelador, a 360-degree influencer marketing firm; and Offbeet Music, which builds original music IPs and artist-led properties, alongside other emerging bets.
Rathor brings more than two decades of experience across media, entertainment and brand monetisation, with a career built at the intersection of content, commerce and partnerships. He has held leadership roles at The Times of India Group, Star India—now JioStar—and Walt Disney India, working inside large, complex organisations where revenue engines must fire on multiple cylinders. He has also advised content, media and sports start-ups on sales and monetisation strategy.
“As Offbeet continues to scale its content, platforms and IPs, building a strong and future-ready revenue engine is a key priority for us,” said Jaideep Singh, founder, Offbeet Media Group. “Rathor brings a rare combination of deep media experience, strategic thinking and hands-on execution. His understanding of content-led monetisation and his ability to build meaningful brand partnerships make him an invaluable addition to our leadership team.”
Rathor said Offbeet’s mix of authenticity, scale and long-term value made the opportunity compelling. “Offbeet is building some of the most exciting content and IP-led businesses in the country today,” he said. “I look forward to creating strong, sustainable monetisation frameworks that support creative ambition while delivering real impact for partners and brands.”
Known for strong market relationships and an execution-first style, Rathor is expected to anchor Offbeet’s next phase of commercial growth.
The appointment takes effect immediately. In the battle for attention and ad money, Offbeet is making its wager plain: great stories matter, but sharper monetisation wins the marathon.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
