Brands
Cheil India thrusts Samsung Galaxy F70e 5G into the spotlight with ‘Fame Up’ CGI film
GURGAON: Cheil India has turned up the wattage for Samsung, launching a slick, high-impact CGI film to introduce the new Galaxy F70e 5G under the campaign thought ‘Fame Up’.
The film is a rallying cry to a generation that hustles hard but rarely headlines. The unseen strivers. The creators who grind, build and post, yet remain off the radar. ‘Fame Up’ urges them to rise, stand out and finally be seen.
At the heart of the story is a clean, confident visual metaphor. Set in a recognisable urban sprawl, the ground splits open. From below, the Samsung Galaxy F70e 5G ascends on a luminous circular platform, lifting steadily above the city skyline. As it rises, the everyday drops away. At the summit, a sharp spotlight snaps into focus and holds. The message is unmistakable: visibility is power.
The film mirrors the phone’s proposition. The Galaxy F70e 5G features a high-quality portrait camera designed to keep subjects crisply in focus, a hefty 6000mAh battery built for all-day momentum, and a 120Hz refresh rate that delivers fluid, seamless scrolling. Together, they promise creators the tools to stay seen, stay powered and stay in flow.
The film ends without clutter or compromise. Just a line. A moment. A challenge.
It’s time to Fame Up.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
