Cheil India thrusts Samsung Galaxy F70e 5G into the spotlight with ‘Fame Up’ CGI film

GURGAON: Cheil India has turned up the wattage for Samsung, launching a slick, high-impact CGI film to introduce the new Galaxy F70e 5G under the campaign thought ‘Fame Up’.

The film is a rallying cry to a generation that hustles hard but rarely headlines. The unseen strivers. The creators who grind, build and post, yet remain off the radar. ‘Fame Up’ urges them to rise, stand out and finally be seen.

At the heart of the story is a clean, confident visual metaphor. Set in a recognisable urban sprawl, the ground splits open. From below, the Samsung Galaxy F70e 5G ascends on a luminous circular platform, lifting steadily above the city skyline. As it rises, the everyday drops away. At the summit, a sharp spotlight snaps into focus and holds. The message is unmistakable: visibility is power.

The film mirrors the phone’s proposition. The Galaxy F70e 5G features a high-quality portrait camera designed to keep subjects crisply in focus, a hefty 6000mAh battery built for all-day momentum, and a 120Hz refresh rate that delivers fluid, seamless scrolling. Together, they promise creators the tools to stay seen, stay powered and stay in flow.

The film ends without clutter or compromise. Just a line. A moment. A challenge.

It’s time to Fame Up.