MAM
Vamsi Murthy joins Netflix to steer India marketing
MUMBAI: Vamsi Murthy is all set to hit the right notes at Netflix as he takes charge of the marketing charter, as senior director, head of marketing India. With a career spanning some of the country’s biggest entertainment and digital brands, Murthy brings a mix of creativity, strategy, and audience insight to the streaming powerhouse.
Murthy’s journey includes leading consumer marketing at Hotstar, where he built strong brand equity across fiction, non-fiction, and sports content. From revamping entertainment marketing to establishing Hotstar Specials like Criminal Justice, Aarya, and Special Ops, he has repeatedly delivered campaigns that combined cut-through creativity with measurable business impact. His efforts earned recognition across Promax Asia, Kyoorius, and Indian Telly Streaming Awards.
Prior to Hotstar, Murthy helmed marketing at BookMyShow, ZEE5, Myntra, MakeMyTrip, and Reliance Communications, shaping brands across digital, social, CRM, PR, and creative campaigns. Known for full-funnel marketing expertise, he has consistently driven brand love, unique viewers, and subscriptions, while also cementing cricket and entertainment properties as cultural phenomena.
At Netflix, Murthy aims to partner with some of India’s finest creative minds to craft stories that connect, entertain, and inspire, taking the Netflix way to a whole new level. The stage is set, and the spotlight is on marketing magic.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
