MAM
Vamsi Murthy joins Netflix to steer India marketing
MUMBAI: Vamsi Murthy is all set to hit the right notes at Netflix as he takes charge of the marketing charter, as senior director, head of marketing India. With a career spanning some of the country’s biggest entertainment and digital brands, Murthy brings a mix of creativity, strategy, and audience insight to the streaming powerhouse.
Murthy’s journey includes leading consumer marketing at Hotstar, where he built strong brand equity across fiction, non-fiction, and sports content. From revamping entertainment marketing to establishing Hotstar Specials like Criminal Justice, Aarya, and Special Ops, he has repeatedly delivered campaigns that combined cut-through creativity with measurable business impact. His efforts earned recognition across Promax Asia, Kyoorius, and Indian Telly Streaming Awards.
Prior to Hotstar, Murthy helmed marketing at BookMyShow, ZEE5, Myntra, MakeMyTrip, and Reliance Communications, shaping brands across digital, social, CRM, PR, and creative campaigns. Known for full-funnel marketing expertise, he has consistently driven brand love, unique viewers, and subscriptions, while also cementing cricket and entertainment properties as cultural phenomena.
At Netflix, Murthy aims to partner with some of India’s finest creative minds to craft stories that connect, entertain, and inspire, taking the Netflix way to a whole new level. The stage is set, and the spotlight is on marketing magic.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
