Vamsi Murthy joins Netflix to steer India marketing

MUMBAI: Vamsi Murthy is all set to hit the right notes at Netflix as he takes charge of the marketing charter, as senior director, head of marketing India. With a career spanning some of the country’s biggest entertainment and digital brands, Murthy brings a mix of creativity, strategy, and audience insight to the streaming powerhouse.

Murthy’s journey includes leading consumer marketing at Hotstar, where he built strong brand equity across fiction, non-fiction, and sports content. From revamping entertainment marketing to establishing Hotstar Specials like Criminal Justice, Aarya, and Special Ops, he has repeatedly delivered campaigns that combined cut-through creativity with measurable business impact. His efforts earned recognition across Promax Asia, Kyoorius, and Indian Telly Streaming Awards.

Prior to Hotstar, Murthy helmed marketing at BookMyShow, ZEE5, Myntra, MakeMyTrip, and Reliance Communications, shaping brands across digital, social, CRM, PR, and creative campaigns. Known for full-funnel marketing expertise, he has consistently driven brand love, unique viewers, and subscriptions, while also cementing cricket and entertainment properties as cultural phenomena.

At Netflix, Murthy aims to partner with some of India’s finest creative minds to craft stories that connect, entertain, and inspire, taking the Netflix way to a whole new level. The stage is set, and the spotlight is on marketing magic.