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GrowthJockey unveils AdGPT to supercharge marketing
MUMBAI: Marketing just got a turbo boost. GrowthJockey has launched Intellsys AdGPT, the world’s first prescriptive ad intelligence platform designed to tell marketers exactly what to do next. Gone are the days of staring at dashboards and guessing. AdGPT delivers real-time, ranked, and explainable actions that accelerate decision-making.
“For years, marketers asked ‘What happened?’ or ‘What might happen next?’ AdGPT answers the question that really matters, ‘What should we do now?’” said GrowthJockey founder and CEO Ashutosh Kumar. With AdGPT, teams can check why costs are spiking in certain regions or why one platform outperforms another, receiving precise, data-backed recommendations in seconds.
AdGPT connects to more than 200 marketing and commerce platforms, from Google Ads and Meta to Amazon, Flipkart, Youtube, LinkedIn, Shopify, and major CRMs. Its prescriptive intelligence engine diagnoses issues such as audience saturation, bid overlap, or creative fatigue and prescribes the next best action. Early deployments show marketing efficiency gains of up to 40 per cent.
Powered by over 80 machine-learning modules, the platform covers audience targeting, budget optimisation, creative intelligence, performance diagnostics, and forecasting. Unlike generative AI, which produces content, AdGPT provides actionable, explainable decisions aligned with business metrics like ROAS, CAC, and LTV.
Already adopted by more than 400 companies and 2,800 daily users, the platform processes billions of impressions across search, social, commerce, and video channels every week. Early users report 15–35 per cent lift in ROAS and up to 40 per cent faster execution cycles.
Bootstrapped and venture-tested, GrowthJockey built AdGPT from its experience scaling over 50 ventures across 13 industries. “We didn’t launch a product; we released a new kind of intelligence that thinks for marketers,” added Ashutosh.
AdGPT is now available to enterprises, agencies, and growth leaders through invite-only access, promising to shift marketing from analysis to action at breakneck speed.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
