MAM
GrowthJockey unveils AdGPT to supercharge marketing
MUMBAI: Marketing just got a turbo boost. GrowthJockey has launched Intellsys AdGPT, the world’s first prescriptive ad intelligence platform designed to tell marketers exactly what to do next. Gone are the days of staring at dashboards and guessing. AdGPT delivers real-time, ranked, and explainable actions that accelerate decision-making.
“For years, marketers asked ‘What happened?’ or ‘What might happen next?’ AdGPT answers the question that really matters, ‘What should we do now?’” said GrowthJockey founder and CEO Ashutosh Kumar. With AdGPT, teams can check why costs are spiking in certain regions or why one platform outperforms another, receiving precise, data-backed recommendations in seconds.
AdGPT connects to more than 200 marketing and commerce platforms, from Google Ads and Meta to Amazon, Flipkart, Youtube, LinkedIn, Shopify, and major CRMs. Its prescriptive intelligence engine diagnoses issues such as audience saturation, bid overlap, or creative fatigue and prescribes the next best action. Early deployments show marketing efficiency gains of up to 40 per cent.
Powered by over 80 machine-learning modules, the platform covers audience targeting, budget optimisation, creative intelligence, performance diagnostics, and forecasting. Unlike generative AI, which produces content, AdGPT provides actionable, explainable decisions aligned with business metrics like ROAS, CAC, and LTV.
Already adopted by more than 400 companies and 2,800 daily users, the platform processes billions of impressions across search, social, commerce, and video channels every week. Early users report 15–35 per cent lift in ROAS and up to 40 per cent faster execution cycles.
Bootstrapped and venture-tested, GrowthJockey built AdGPT from its experience scaling over 50 ventures across 13 industries. “We didn’t launch a product; we released a new kind of intelligence that thinks for marketers,” added Ashutosh.
AdGPT is now available to enterprises, agencies, and growth leaders through invite-only access, promising to shift marketing from analysis to action at breakneck speed.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
