Zee Bangla Sonar to air Bengal Super League live

MUMBAI: Football in Bengal just scored big, proving that sometimes the best goals are made off the pitch. Shrachi Sports has joined forces with Zee Bangla Sonar and ZEE5 to bring the Bengal Super League live from 7 December 2025, opening up the action to fans across India.

Announced on 14 November 2025, the partnership arrives with star power as FIFA World Cup-winning captain Lothar Matthäus steps in as the official ambassador. The league will showcase eight spirited district-based franchise teams, each carrying the flavour and pride of its region.

Under the collaboration, every match will air live on Zee Bangla Sonar and stream on ZEE5, making it easier than ever for viewers to follow the competition. Shrachi Sports chief executive officer Ayan Banerjee said, “The league is a tribute to Bengal’s long-standing love for the beautiful game and a step towards connecting stadium passion with home-viewing excitement.”

Z Sports aims to leverage the league to spotlight promising footballers emerging from Bengal’s districts. Zee Entertainment Enterprises Ltd chief sales officer Sanjoy Chatterjee said, “The league has the potential to become a cultural highlight. Early brand partners stand to gain strong recall as the property is fresh, high energy and unsaturated.”

With its blend of fiction, non-fiction, films and new formats, Zee Bangla Sonar expects the BSL to resonate with its audience base. Zee Bangla Sonar and Zee Biskope chief channel officer Jalaluddin Mondal said, “The BSL’s tone and tempo align perfectly with the channel’s spirit and will help expand its reach across and beyond West Bengal.”

Launched in July 2025 and licensed by the Indian Football Association, the BSL features eight teams representing district clusters. Matches will take place across eight district venues, offering players from beyond Kolkata a chance to shine. Fixtures are set for 1 pm and 4 pm.

With new rivalries, rising talent and a polished broadcast platform, the Bengal Super League aims to turn district football into a state-wide celebration.