MAM
Ad-sales veteran Anshul Mahajan jumps to JioStar as associate director
DELHI: Anshul Mahajan has taken on a new role as associate director at JioStar, marking a major career switch for the media-sales specialist with more than 15 years in the business. Mahajan, who most recently served as group head at Disney Star, has built his reputation on driving revenue, scaling partnerships and unlocking fresh business across India’s competitive broadcast and digital markets.
At Disney Star, Mahajan led high-stakes ad sales for Star Vijay, Star Pravah and Pravah Picture in the north region, spearheading revenue targets, managing key relationships and coaching young sales teams. His track record spans leadership roles at Sony Pictures Networks India, Zee Entertainment Enterprises, AIDEM Ventures and TDI International India, with earlier stints in office automation and IT at Pitney Bowes and Cognizant.
A hands-on negotiator with deep experience across genres and regions, Mahajan has worked with top brands, agencies and government institutions, earning a reputation for sharp business instincts and relentless hustle.
With JioStar building serious muscle in the media and entertainment arena, Mahajan’s next act promises high stakes, hungry targets and a bold chase for the next big win.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
