Brands
Lotus Derma Botanics launches first campaign for blemish care face wash
MUMBAI: Lotus Derma Botanics has rolled out its first-ever campaign for the Blemish Free Face Wash, putting the spotlight on a formula that blends clinical strength with botanical calm. The brand is taking the high-visibility route with an integrated push across television, OTT, digital and social platforms.
The campaign is rooted in findings from a detailed consumer study that revealed a common struggle. Users who relied solely on strong clinical actives often faced redness, irritation and flakiness. This insight set the tone for a range designed for sensitive skin, created with dermatologists and built on balance.
Leading the line is the Lotus Derma Botanics Blemish Free Face Wash that pairs kojic acid for targeted action with an antioxidant-packed multi-berry extract for soothing nourishment. The formula works to lighten dark spots, acne marks and pigmentation while maintaining a pH of 5.5, which is considered ideal for sensitive skin. According to the brand, 90 per cent of users noticed a visible reduction in acne marks and dark spots within four weeks.
The TVC follows a young college student juggling acne marks and confidence, nudged gently towards smarter skincare choices. With an easy, youthful tone, the film makes a simple point. Just as people pay attention to what goes into their bodies, they should care about what goes onto their skin. The narrative reinforces the brand’s philosophy of combining clinical efficacy with botanical comfort to achieve a brighter, more even complexion.
Speaking about the campaign, Lotus Herbals chairman and managing director Nitin Passi, said Lotus Derma Botanics was built on decades of research and collaboration. He added that the range brings together high-performance actives and botanicals known for their antioxidant benefits and safety.
The campaign will run across national and regional channels, including a co-powered sponsorship on Zee Bangla for Sa Re Ga Ma Pa. Digital visibility is set to scale up through integrations with JioStar CTV and Amazon MX Player. The brand’s social channels and website will also carry the campaign, while retail formats will see in-store branding and point of purchase activations to drive engagement.
With its first campaign out in the world, Lotus Derma Botanics is aiming to make blemish care feel less clinical and more considered, one gentle cleanse at a time.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
