Brands
Lotus Derma Botanics launches first campaign for blemish care face wash
MUMBAI: Lotus Derma Botanics has rolled out its first-ever campaign for the Blemish Free Face Wash, putting the spotlight on a formula that blends clinical strength with botanical calm. The brand is taking the high-visibility route with an integrated push across television, OTT, digital and social platforms.
The campaign is rooted in findings from a detailed consumer study that revealed a common struggle. Users who relied solely on strong clinical actives often faced redness, irritation and flakiness. This insight set the tone for a range designed for sensitive skin, created with dermatologists and built on balance.
Leading the line is the Lotus Derma Botanics Blemish Free Face Wash that pairs kojic acid for targeted action with an antioxidant-packed multi-berry extract for soothing nourishment. The formula works to lighten dark spots, acne marks and pigmentation while maintaining a pH of 5.5, which is considered ideal for sensitive skin. According to the brand, 90 per cent of users noticed a visible reduction in acne marks and dark spots within four weeks.
The TVC follows a young college student juggling acne marks and confidence, nudged gently towards smarter skincare choices. With an easy, youthful tone, the film makes a simple point. Just as people pay attention to what goes into their bodies, they should care about what goes onto their skin. The narrative reinforces the brand’s philosophy of combining clinical efficacy with botanical comfort to achieve a brighter, more even complexion.
Speaking about the campaign, Lotus Herbals chairman and managing director Nitin Passi, said Lotus Derma Botanics was built on decades of research and collaboration. He added that the range brings together high-performance actives and botanicals known for their antioxidant benefits and safety.
The campaign will run across national and regional channels, including a co-powered sponsorship on Zee Bangla for Sa Re Ga Ma Pa. Digital visibility is set to scale up through integrations with JioStar CTV and Amazon MX Player. The brand’s social channels and website will also carry the campaign, while retail formats will see in-store branding and point of purchase activations to drive engagement.
With its first campaign out in the world, Lotus Derma Botanics is aiming to make blemish care feel less clinical and more considered, one gentle cleanse at a time.
Brands
Kia India partners HYBE India for 15-city global girl group auditions
Automaker backs nationwide talent hunt with immersive Syros-led youth engagement
NEW DELHI: Kia India has partnered with HYBE India as the exclusive automotive partner for its first large-scale global auditions aimed at discovering India’s next international girl group.
The initiative will span 15 cities, combining on-ground and digital auditions to create a global pathway for young Indian talent. The collaboration blends entertainment with brand engagement, positioning the automaker at the centre of a youth-driven cultural platform.
As part of the rollout, HYBE India will bring its globally recognised artist development model to India, building on the legacy of HYBE, known for creating acts like BTS and KATSEYE.
The partnership will come to life through HYBE India Pop-Up Parks across cities, featuring the 2026 Kia Syros as a central attraction. A key highlight is the ‘Kia Engagement Zone’, an in-car content creation setup that allows participants to record and share performance videos, turning the vehicle into a creative studio on wheels.
Kia India senior vice president marketing and sales Atul Sood said, “Kia India’s collaboration with HYBE India reflects a shared understanding of how culture, creativity and youth aspirations are evolving today.”
HYBE India head of business development Sarthak Arora said, “This collaboration enables us to build a meaningful platform that helps unlock India’s potential on a global stage.”
The on-ground activations will begin in Guwahati on 2 May, followed by Mumbai, Pune, Hyderabad, Bengaluru and New Delhi, before expanding to other cities including Chennai, Ahmedabad, Kolkata and Chandigarh. Online auditions will run from 31 March to 31 July, extending participation to Indian talent worldwide.
With this move, Kia India is stepping beyond mobility to engage with youth culture and creative ambition, aligning its brand with a generation that values global exposure, identity and self-expression.
