MAM
InCred Money banks on WPP Media to boost performance marketing play
MUMBAI: InCred Money has made a credible move, by cashing in on WPP Media.
The fast-growing investment platform has appointed WPP Media as its performance marketing partner, kicking off a strategic alliance aimed at powering its next phase of digital expansion.
From its Mumbai hub, WPP Media will steer InCred Money’s full-funnel performance strategy, leveraging its expertise in data intelligence, technology-driven insights and creative precision. The partnership underscores WPP Media’s growing clout in building agile, outcome-focused solutions for digital-first brands.
InCred Money, one of India’s most dynamic wealth-tech players, is reshaping investing for the everyday user by opening access to alternative assets like venture debt, high-yield debt and unlisted equities. Built on technology and trust, the platform aims to help a new generation diversify smarter and grow faster.
CEO Vijay Kuppa said the mission is to make investing “empowering, not overwhelming.” “We’re building a holistic platform offering everything from unlisted shares and digital gold to equity broking and soon, mutual funds and US stocks. With WPP Media, we’ll make emerging investments simpler, transparent and more accessible to everyone,” he added.
WPP Media South Asia client solutions president Priti Murthy said the mandate goes far beyond clicks.
“Performance marketing today is about engineering sustainable growth. Fintech players like InCred Money are rewriting the rules, where intelligence, creativity and agility must work in sync,” she noted.
For WPP Media, the partnership signals its commitment to shaping a future where data, technology and creativity fuse to create insight-driven, experience-led financial brands.
As India’s fintech landscape rapidly evolves, the collaboration sets the stage for smarter, more meaningful and measurable digital growth, with WPP Media steering the performance engine and InCred Money aiming to make investing truly In-Cred-ible.
MAM
Filmcity Media CFO Mohit Jain quits; CEO Kirti Vishnu Tiwari takes charge of finance
Board appoints Prabhat Modi as additional director and approves Rs 1.9 crore preferential share issue
MUMBAI: Filmcity Media has reshuffled its top deck. Chief financial officer Mohit Jain has stepped down, prompting the board to hand the finance reins to chief executive Kirti Vishnu Tiwari even as the company lines up fresh capital and new boardroom muscle.
In a regulatory filing to the BSE, Filmcity Media said Jain resigned from the roles of director and chief financial officer with effect from March 11, 2026, to pursue another career opportunity. He ceased to be a key managerial personnel of the company at the close of business on that date.
The board swiftly moved to plug the gap, appointing Kirti Vishnu Tiwari as chief financial officer from March 12, 2026. Tiwari, who already serves as executive director and chief executive, will now hold the combined role of executive director, CEO and CFO, taking charge of the company’s finance function while continuing to lead operations.
The leadership changes were approved by the board following recommendations from the nomination and remuneration committee, with the audit committee also backing Tiwari’s appointment as CFO to ensure governance oversight. Under the arrangement, Tiwari will continue as a key managerial personnel under Section 203 of the Companies Act, 2013.
Filmcity Media also expanded its board, appointing Prabhat Modi as additional director with effect from March 13, 2026, for a term of five years. The appointment, categorised as a non-executive non-independent directorship, will require shareholder approval at the next general meeting.
Modi brings capital market experience to the role. He holds a B.Sc in accounting and finance from the University of Essex in the United Kingdom and a PGDM from the National Institute of Securities Market. His professional experience includes stints at SBI Mutual Fund, BSE India and Morningstar India, where he worked on market research, financial analysis and capital market operations.
Tiwari, meanwhile, brings experience spanning finance, marketing and hospitality. A graduate of Lucknow University, she has previously worked with Hotel Holiday Inn, Hotel Leela Kempenski and Hotel Sea Rock, along with roles at Pawan Hans Helicopter and CBRE South Asia.
Separately, the board also approved a preferential issue of equity shares to members of the promoter and promoter group as well as non-promoter investors. The proposed fundraising, subject to regulatory approvals, is expected to raise up to Rs 1.9 crore.
The company said both appointees meet all regulatory requirements under SEBI regulations and the Companies Act and are not barred by any regulatory authority from holding their positions.
With a new board face, a CEO doubling as CFO and fresh capital on the table, Filmcity Media appears to be tightening its leadership and balance sheet in one swift move.
