MAM
Red Bull India renews media mandate with Wavemaker
15-year partnership continues with integrated media across digital and traditional platforms.
MUMBAI: Red Bull isn’t just giving wings to content, it’s making sure the media behind it flies just as high. Red Bull India has renewed its integrated media partnership with Wavemaker, part of WPP Media, extending a collaboration that has spanned over 15 years. The mandate will continue to cover end-to-end media strategy, planning and buying across both digital and traditional platforms, as Red Bull sharpens its focus on combining high-impact storytelling with measurable business outcomes.
The partnership is structured around an integrated approach that blends brand-building with performance-led strategies. This allows Red Bull to tap into high-energy cultural moments spanning sports, youth culture and experiential ecosystems while maintaining scale and consistency across platforms.
Wavemaker will continue to align media investments with these brand moments, using data, technology and audience intelligence to deepen engagement and improve effectiveness. The emphasis is on ensuring that content, experiences and media delivery work in tandem rather than in silos.
The renewal underscores the importance of long-term agency relationships in an increasingly fragmented media landscape, where consistency and institutional knowledge can often be as valuable as innovation. For Red Bull, the strategy remains clear: amplify its culturally rooted storytelling with sharper, more accountable media execution.
As the lines between content, culture and commerce continue to blur, this 15-year-old partnership is betting on integration not just endurance to keep delivering impact.
MAM
TPREL launches Earth Day campaign promoting clean energy shift
Showcases 11.6 GW capacity, solar, wind, EV and microgrid solutions.
MUMBAI: The switch is no longer just on or off, it’s green or not. Tata Power Renewable Energy Limited has unveiled its Earth Day campaign, ‘Choose Power That Protects Earth’, using a visually striking narrative to push for wider adoption of clean and intelligent energy solutions. The campaign film uses a split-screen format to contrast two parallel realities, one dependent on conventional, resource-heavy energy systems, and the other powered by renewable alternatives. The storytelling spans industries, homes, mobility and rural communities, illustrating how everyday energy choices can shape long-term environmental outcomes.
Across scenarios, the campaign highlights the practical impact of renewable technologies. Industrial units grappling with power disruptions under traditional grids are juxtaposed with facilities supported by solar energy and Battery Energy Storage Systems (BESS), ensuring uninterrupted operations. Rural regions facing inconsistent supply are shown alongside decentralised microgrids improving access, while congested urban traffic is contrasted with cleaner electric mobility ecosystems.
The narrative extends beyond environmental messaging to underline operational and economic benefits. Rooftop solar installations, smart home energy systems and EV infrastructure are positioned as solutions that not only reduce emissions but also improve efficiency and lower costs, reinforcing the idea that sustainability and convenience can coexist.
The campaign also reflects the company’s scale in India’s clean energy landscape. TPREL has crossed 11.6 GW in renewable capacity, including 6.3 GW operational comprising 5.1 GW solar and 1.2 GW wind and 5.3 GW under various stages of implementation. Its solar EPC portfolio stands at over 16.7 GWp in utility-scale projects and more than 4.8 GWp across rooftop and distributed systems.
With this push, Tata Power Renewables is framing clean energy not just as a policy or industry agenda, but as a collective, everyday decision. Because in the end, the campaign suggests, the future isn’t powered by possibility, it’s powered by choice.
