Havells launches Myousic talent platform with WPP Media

MUMBAI: If talent had a switch, Havells seems keen on turning it on and turning it up. Havells India has partnered with WPP Media to roll out Havells Myousic, a long-term talent development platform designed to discover and nurture grassroots musical talent across the country. Positioned as more than a traditional talent hunt, the initiative aims to build a sustainable music ecosystem centred on mentorship, creative ownership and original content creation.

The programme plans to identify emerging artists across singing, lyric writing, composition and music direction, with a target of producing 25 original songs within a single calendar year, an ambitious push to convert raw talent into tangible intellectual property.

The first leg of the initiative in Delhi has already wrapped up, clocking over 250 on-ground entries alongside more than 100 online submissions. Riding on this early momentum, the platform expanded to Indore, where an audition at Sage University on 5 April 2026 saw participation from over 200 artists across Madhya Pradesh and neighbouring regions.

What sets the programme apart is its emphasis on what happens after discovery. Shortlisted participants will enter an immersive bootcamp covering not just creative development but also copyright, publishing and industry frameworks areas often overlooked but critical for long-term sustainability in music careers.

The move comes against the backdrop of India’s vast but fragmented music talent pool, where access to mentorship, rights awareness and structured platforms remains limited. By integrating these elements, Havells Myousic is attempting to bridge a long-standing gap between talent and opportunity.

The initiative will continue its multi-city rollout in the coming months, with more locations expected to be announced soon.

For Havells, the pitch is clear, this isn’t just about amplifying voices, but about ensuring those voices own what they create.