MAM
InCred Money banks on WPP Media to boost performance marketing play
MUMBAI: InCred Money has made a credible move, by cashing in on WPP Media.
The fast-growing investment platform has appointed WPP Media as its performance marketing partner, kicking off a strategic alliance aimed at powering its next phase of digital expansion.
From its Mumbai hub, WPP Media will steer InCred Money’s full-funnel performance strategy, leveraging its expertise in data intelligence, technology-driven insights and creative precision. The partnership underscores WPP Media’s growing clout in building agile, outcome-focused solutions for digital-first brands.
InCred Money, one of India’s most dynamic wealth-tech players, is reshaping investing for the everyday user by opening access to alternative assets like venture debt, high-yield debt and unlisted equities. Built on technology and trust, the platform aims to help a new generation diversify smarter and grow faster.
CEO Vijay Kuppa said the mission is to make investing “empowering, not overwhelming.” “We’re building a holistic platform offering everything from unlisted shares and digital gold to equity broking and soon, mutual funds and US stocks. With WPP Media, we’ll make emerging investments simpler, transparent and more accessible to everyone,” he added.
WPP Media South Asia client solutions president Priti Murthy said the mandate goes far beyond clicks.
“Performance marketing today is about engineering sustainable growth. Fintech players like InCred Money are rewriting the rules, where intelligence, creativity and agility must work in sync,” she noted.
For WPP Media, the partnership signals its commitment to shaping a future where data, technology and creativity fuse to create insight-driven, experience-led financial brands.
As India’s fintech landscape rapidly evolves, the collaboration sets the stage for smarter, more meaningful and measurable digital growth, with WPP Media steering the performance engine and InCred Money aiming to make investing truly In-Cred-ible.
Brands
Just Dial reports strong Q4 and FY26 results despite one-time hit
Search giant posts Rs 4,970 crore net profit for the year, driven by robust operating performance.
MUMBAI: Just Dial has delivered another solid set of numbers proving that even in a tough year, its core business continues to click. The company reported a net profit of Rs 1,000 crore for the quarter ended March 31, 2026, and Rs 4,970 crore for the full financial year. Revenue from operations (net of GST) stood at Rs 3,072 crore for the quarter and Rs 12,139 crore for the year, reflecting steady growth in its core search and related services business.
Total income for the quarter was Rs 3,559 crore, while full-year total income reached Rs 15,477 crore.
On the expense side, employee benefits remained the largest cost at Rs 1,840 crore for the quarter. The company also recorded a one-time exceptional impact of Rs 211 crore due to changes in labour codes affecting gratuity calculations.
Despite this, Just Dial maintained healthy profitability, with earnings per share (basic) at Rs 11.76 for the quarter and Rs 58.44 for the full year.
The results come on the back of consistent performance in its search and search-related services segment. The company continues to benefit from its strong position as India’s leading local search platform.
Just Dial also noted the resignation of its long-serving Chief Financial Officer, Abhishek Bansal, effective 15 April 2026, citing personal career considerations. Bansal had been with the company for over 12 years, including more than eight years as CFO.
In a statement, the company placed on record its appreciation for his contributions.
While the broader media and digital landscape faces headwinds, Just Dial continues to demonstrate resilience. Its focus on core strengths local search, content, and monetisation appears to be paying off, even as it navigates a dynamic environment.
With steady revenue growth and healthy bottom-line performance, Just Dial remains one of the more consistent players in India’s digital ecosystem. As it turns the page on its finance leadership, the company looks well-positioned to maintain its momentum in the year ahead.
