iWorld
Priyal, the viral star of the latest Instagram trend Moye Moye, gains national fame
Mumbai: In the ever-evolving world of social media, one name that has been making waves is Priyal, popularly known by her Insta name Yikespari the latest sensation on Moye Moye, a popular social media platform. Priyal has quickly risen to fame with her engaging content and captivating presence.
Known for her unique style and authentic personality, Priyal has amassed a dedicated following on Moye Moye, where she shares a blend of lifestyle, fashion, and travel content. Her vibrant and relatable posts have struck a chord with audiences worldwide, earning her recognition as an influential figure in the digital space. The reel made by Priyal reached 31M views and the number is still going up.
What sets Priyal aka Yikespari apart is her collaboration with Mad Influence, a renowned global influencer marketing agency. Mad Influence, known for its expertise in fostering collaborations between influencers and brands, recognizes Priyal’s ability to resonate with diverse demographics.
Priyal, also known as Yikespari on Instagram currently has a reach of more than two Crores accounts. With a captivating blend of lifestyle, fashion, and travel content, she has cultivated a devoted online community. With a promising future ahead, Priyal is set to further captivate audiences with her creativity, authenticity, and unwavering commitment to positively impacting the digital sphere.
The song “Moye Moye,” performed by Serbian singer-songwriter Teya Dora under the title ‘Dzanum,’ has garnered over 58 million views on YouTube, making it a catchy and popular track for content creators.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
