iWorld
Priyal, the viral star of the latest Instagram trend Moye Moye, gains national fame
Mumbai: In the ever-evolving world of social media, one name that has been making waves is Priyal, popularly known by her Insta name Yikespari the latest sensation on Moye Moye, a popular social media platform. Priyal has quickly risen to fame with her engaging content and captivating presence.
Known for her unique style and authentic personality, Priyal has amassed a dedicated following on Moye Moye, where she shares a blend of lifestyle, fashion, and travel content. Her vibrant and relatable posts have struck a chord with audiences worldwide, earning her recognition as an influential figure in the digital space. The reel made by Priyal reached 31M views and the number is still going up.
What sets Priyal aka Yikespari apart is her collaboration with Mad Influence, a renowned global influencer marketing agency. Mad Influence, known for its expertise in fostering collaborations between influencers and brands, recognizes Priyal’s ability to resonate with diverse demographics.
Priyal, also known as Yikespari on Instagram currently has a reach of more than two Crores accounts. With a captivating blend of lifestyle, fashion, and travel content, she has cultivated a devoted online community. With a promising future ahead, Priyal is set to further captivate audiences with her creativity, authenticity, and unwavering commitment to positively impacting the digital sphere.
The song “Moye Moye,” performed by Serbian singer-songwriter Teya Dora under the title ‘Dzanum,’ has garnered over 58 million views on YouTube, making it a catchy and popular track for content creators.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
