MAM
Big Live partners with Marico for outreach programme in Bihar
MUMBAI: Big Live, the intellectual property division of Reliance Broadcast Network, has partenered with FMCG major Marico for executing an outreach programme called Nihar Sundar Saksham Parivaar for Nihar Naturals across seven districts of Bihar.
The programme aims to educate 80, 000 women in these districts on a range of topics right from education, and nourishment to personal grooming.
This programme is an engagement platform for the women of today to empower them with skills that will provide their families with a better future and contribute to the overall development of their villages. The effort is to engage in a dialogue with these women on various elements that will enhance the lives of their families.
The organisers have also set up a helpline where participants can avail information and get answer to any of their queries related to hair care and hair problems.
The topics will be explored in an entertaining fashion through the story of Niharika, the archetype of the progressive woman of today, and supported by sessions conducted by leading experts in the field of grooming and education. The outreach programme also felicitates progressive women in the villages with Niharika Award, which will recognise the contribution of these women of substance in the progress of society as a whole.These sessions will take place in anchayat
bhavans and school compounds, which shall cover around 600 villages across the state.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
