MAM
Big Live partners with Marico for outreach programme in Bihar
MUMBAI: Big Live, the intellectual property division of Reliance Broadcast Network, has partenered with FMCG major Marico for executing an outreach programme called Nihar Sundar Saksham Parivaar for Nihar Naturals across seven districts of Bihar.
The programme aims to educate 80, 000 women in these districts on a range of topics right from education, and nourishment to personal grooming.
This programme is an engagement platform for the women of today to empower them with skills that will provide their families with a better future and contribute to the overall development of their villages. The effort is to engage in a dialogue with these women on various elements that will enhance the lives of their families.
The organisers have also set up a helpline where participants can avail information and get answer to any of their queries related to hair care and hair problems.
The topics will be explored in an entertaining fashion through the story of Niharika, the archetype of the progressive woman of today, and supported by sessions conducted by leading experts in the field of grooming and education. The outreach programme also felicitates progressive women in the villages with Niharika Award, which will recognise the contribution of these women of substance in the progress of society as a whole.These sessions will take place in anchayat
bhavans and school compounds, which shall cover around 600 villages across the state.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
