MAM
Ogilvy Mumbai is Most Effective Agency Office globally
MUMBAI: Ogilvy Mumbai has been announced as the Most Effective Agency Office Globally, in the 2012 Effie Effectiveness Index.
O&M Mumbai is the only Indian agency office to rank in the top five agencies, globally. Effie Worldwide and Warc, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index in Cannes, France.
Ogilvy South Asia executive chairman and creative director Piyush Pandey said, “It is a very proud moment not just for Ogilvy Mumbai, but for the Indian Advertising industry. The Effie Effectiveness Index ranking provides us with tremendous motivation.”
Ogilvy & Mather Mumbai president Hephzibah Pathak said, “This is brilliant news. A wonderful reward for the champions in Mumbai office and our great client partners. And another testimony to the twin peaks of creativity and effectiveness.”
This is for the second year in a row, that WPP Group is the Most Effective Advertising holding company and Ogilvy & Mather is the Most Effective Advertising Agency Network. Ogilvy Mumbai was also declared the Most Effective Individual Agency office in Asia Pacific in the 2011 Effie Effectiveness Index and ranked No 2 Worldwide in 2011.
Ogilvy Mumbai head of planning Kawal Shoor said, “This recognition makes us even more proud of the stuff we do. We‘ve always believed that to be truly effective you need to have an outstandingly creative and insightful piece of communication. This is a vindication of the relentlessness of our people, the confidence of our clients, and the sheer width and variety of the office‘s skill sets.”
The Index was launched in June last year and is led by Effie Worldwide.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
