MAM
Ogilvy Mumbai is Most Effective Agency Office globally
MUMBAI: Ogilvy Mumbai has been announced as the Most Effective Agency Office Globally, in the 2012 Effie Effectiveness Index.
O&M Mumbai is the only Indian agency office to rank in the top five agencies, globally. Effie Worldwide and Warc, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index in Cannes, France.
Ogilvy South Asia executive chairman and creative director Piyush Pandey said, “It is a very proud moment not just for Ogilvy Mumbai, but for the Indian Advertising industry. The Effie Effectiveness Index ranking provides us with tremendous motivation.”
Ogilvy & Mather Mumbai president Hephzibah Pathak said, “This is brilliant news. A wonderful reward for the champions in Mumbai office and our great client partners. And another testimony to the twin peaks of creativity and effectiveness.”
This is for the second year in a row, that WPP Group is the Most Effective Advertising holding company and Ogilvy & Mather is the Most Effective Advertising Agency Network. Ogilvy Mumbai was also declared the Most Effective Individual Agency office in Asia Pacific in the 2011 Effie Effectiveness Index and ranked No 2 Worldwide in 2011.
Ogilvy Mumbai head of planning Kawal Shoor said, “This recognition makes us even more proud of the stuff we do. We‘ve always believed that to be truly effective you need to have an outstandingly creative and insightful piece of communication. This is a vindication of the relentlessness of our people, the confidence of our clients, and the sheer width and variety of the office‘s skill sets.”
The Index was launched in June last year and is led by Effie Worldwide.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
