iWorld
Amazon miniTV presents the trailer for final season of ‘Crushed’
Mumbai : Amazon miniTV – Amazon’s free video streaming service is all set to release the finale season of its most adored teen drama series, Crushed, following the successful journey of the previous three seasons, season 4 will mark the conclusion of this voyage. The streaming service unveiled the alluring trailer for the fourth and final season, offering a glimpse into Aadhya and her friend’s exciting journey, focusing on Sam’s unexpected return. Catapulted into one of the most iconic teen drama series, Crushed is all set to make a grand comeback with a captivating finale that will resonate with fans, imparting emotions and valuable life lessons. Created by Dice Media, Crushed Season 4 will feature Rudhraksh Jaiswal, Aadhya Anand, Naman Jain, Arjun Deshwal, Urvi Singh and Anupriya Caroli amongst others.
The trailer dives into the lives of the Lucknow Central Convent’s students as they discover, learn, and experience the roller-coaster journey of school life. As our favorite teens step into a new academic year, things turn in Aadhya’s life as Samvidhan returns this season. The two love birds reunite but things don’t seem to be the same as they were before. Reflecting on school days, Aadhya, Jasmine, and Zoya’s friendship is tested over time, while Prateek and Sahil navigate challenges adapting to the new dynamics of school life. It will be interesting to witness if Sam conquers life’s test and regains his love, or if Aadhya moves forward, leaving her mixed emotions behind.
Amazon miniTV content head Amogh Dusad, said, “Crushed has been one of Amazon miniTV’s most loved and appreciated series on the service, and it brings us great joy to announce the fourth season. The characters, the storyline and the nostalgia the series brings to life is something the audiences relate to and we are certain that this season will receive the same love and adoration as the previous seasons.”
Dice Media studio head Vidyuth Bhandary, shared, “Embarking on the final chapter of Dice Media’s beloved teen drama, Crushed Season 4 will witness Sam’s return to not only win Aadhya back but also reconcile with his friends promising a roller coaster journey of relatable emotions. With three blockbuster seasons, Crushed has garnered immense love and support from our audience, with characters that have become an integral part of their lives. As we bid adieu to this season, stay tuned for an array of captivating shows that Dice Media is creating in collaboration with miniTV, set to launch imminently.”
Regarding the fourth season, Rudhraksh Jaiswal shared, “I’m extremely grateful for all the love everyone has showered on me, my character and the show. We’ve all probably been a Sam, at least once in their lives, where we’ve been madly in love with someone, and that’s what makes this character so endearing to everyone. All that I can take back from this series, is that, if you love someone, say it, confess, make the effort, and continue to put in the effort and make sure you never run out of it. Can’t wait for everyone to watch, Sam, the guy in every neighborhood!”
Sharing her thoughts on the final season, Aadhya Anand said, “Crushed has been embraced by the audience with great love and support ever since its inception. They have followed the character’s journey over time and have been completely engrossed in their adventure as they navigate through the challenges and new complexities. As we come together in the final season for one last time, it brings an array of emotions and nostalgia with an incredible experience.”
The final season of Crushed will be available exclusively for streaming from 9 February only on Amazon miniTV. You can download the Amazon miniTV on Playstore or watch it within the Amazon Shopping App or Fire TV.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
