iWorld
Amazon miniTV presents the trailer for final season of ‘Crushed’
Mumbai : Amazon miniTV – Amazon’s free video streaming service is all set to release the finale season of its most adored teen drama series, Crushed, following the successful journey of the previous three seasons, season 4 will mark the conclusion of this voyage. The streaming service unveiled the alluring trailer for the fourth and final season, offering a glimpse into Aadhya and her friend’s exciting journey, focusing on Sam’s unexpected return. Catapulted into one of the most iconic teen drama series, Crushed is all set to make a grand comeback with a captivating finale that will resonate with fans, imparting emotions and valuable life lessons. Created by Dice Media, Crushed Season 4 will feature Rudhraksh Jaiswal, Aadhya Anand, Naman Jain, Arjun Deshwal, Urvi Singh and Anupriya Caroli amongst others.
The trailer dives into the lives of the Lucknow Central Convent’s students as they discover, learn, and experience the roller-coaster journey of school life. As our favorite teens step into a new academic year, things turn in Aadhya’s life as Samvidhan returns this season. The two love birds reunite but things don’t seem to be the same as they were before. Reflecting on school days, Aadhya, Jasmine, and Zoya’s friendship is tested over time, while Prateek and Sahil navigate challenges adapting to the new dynamics of school life. It will be interesting to witness if Sam conquers life’s test and regains his love, or if Aadhya moves forward, leaving her mixed emotions behind.
Amazon miniTV content head Amogh Dusad, said, “Crushed has been one of Amazon miniTV’s most loved and appreciated series on the service, and it brings us great joy to announce the fourth season. The characters, the storyline and the nostalgia the series brings to life is something the audiences relate to and we are certain that this season will receive the same love and adoration as the previous seasons.”
Dice Media studio head Vidyuth Bhandary, shared, “Embarking on the final chapter of Dice Media’s beloved teen drama, Crushed Season 4 will witness Sam’s return to not only win Aadhya back but also reconcile with his friends promising a roller coaster journey of relatable emotions. With three blockbuster seasons, Crushed has garnered immense love and support from our audience, with characters that have become an integral part of their lives. As we bid adieu to this season, stay tuned for an array of captivating shows that Dice Media is creating in collaboration with miniTV, set to launch imminently.”
Regarding the fourth season, Rudhraksh Jaiswal shared, “I’m extremely grateful for all the love everyone has showered on me, my character and the show. We’ve all probably been a Sam, at least once in their lives, where we’ve been madly in love with someone, and that’s what makes this character so endearing to everyone. All that I can take back from this series, is that, if you love someone, say it, confess, make the effort, and continue to put in the effort and make sure you never run out of it. Can’t wait for everyone to watch, Sam, the guy in every neighborhood!”
Sharing her thoughts on the final season, Aadhya Anand said, “Crushed has been embraced by the audience with great love and support ever since its inception. They have followed the character’s journey over time and have been completely engrossed in their adventure as they navigate through the challenges and new complexities. As we come together in the final season for one last time, it brings an array of emotions and nostalgia with an incredible experience.”
The final season of Crushed will be available exclusively for streaming from 9 February only on Amazon miniTV. You can download the Amazon miniTV on Playstore or watch it within the Amazon Shopping App or Fire TV.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
