iWorld
Bharat Ke Super Founders crosses Rs 100 crore mark
Amazon MX Player’s startup show races past Rs 100 crore in funding
MUMBAI: Amazon MX Player’s entrepreneurial reality series Bharat Ke Super Founders has powered past the Rs 100 crore investment mark early in its season, turning televised pitches into real capital and credible business momentum.
Streaming free across India, the show has quickly evolved from a reality format into a serious investment platform. Each episode brings founders face to face with seasoned investors for searching, unscripted conversations that cut beyond polished pitch decks. The focus is on vision, scalability and long-term value, mirroring how real fundraising plays out in boardrooms rather than on stage.
The results have been tangible. The season’s highest funding so far, Rs 20.25 crore, went to ReGrip, signalling the scale of bets being placed. Innovation has arrived in many forms, from ZozoConnect, an NFC-based networking solution pitched by 11-year-old Athvik Amith Kumar that secured an Rs 11 lakh grant and mentorship, to MH19 Chips Vala, founded by brothers Durgesh and Sai Shimpi, whose journey from Jalgaon struck a chord with viewers and investors alike.
The show has also spotlighted deep-tech ambition. Cosmoserve, a space-tech venture founded by former Isro scientist Chiranjeevi, secured Rs 5.5 crore in funding. Go Swasthya received Rs 2 crore from Nitish Mittersain, while Organiko rallied multiple investors and the Market behind its growth vision.
Amazon MX Player director and head of content Amogh Dusad, said the milestone reflects the platform’s commitment to backing authentic ambition across India. He noted that making the show freely accessible has helped entrepreneurial stories from beyond the metros reach a wider audience, strengthening both engagement and aspiration.
Actor and entrepreneur Suniel Shetty, who mentors and hosts the series, emphasised that the show is built on decisive funding and long-term mentorship rather than symbolic handshakes. He said honouring commitments and standing by founders is what turns ambition into scale.
At its core, Bharat Ke Super Founders brings together influential business leaders including A. Velumani, Nitish Mittersain and Shanti Mohan, among others. With a live market powered by Recur, founders can secure both debt and equity, with every deal backed by real money rather than reality show theatrics.
New episodes drop every Friday and Saturday, streaming free on Amazon MX Player across the MX Player app, the Amazon shopping app, Prime Video, Fire TV and Airtel Xtreme.
For a show built on belief, Bharat Ke Super Founders is proving that when ambition meets capital, prime time can translate into prime growth.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
