MAM
GroupM Malaysia signs up for Kantar’s TV measurement system
MUMBAI: GroupM Malaysia has subscribed to Kantar Media’s Dynamic Television Audience Measurement (DTAM) service, which is the new television currency for measuring the habits of Pay TV viewers in Malaysia.
The agreement comes into effect immediately and gives GroupM’s clients access to the system for their 2016 TV planning and buying requirements on Pay TV. The DTAM measurement system was launched in Malaysia in 2015 and was available to media agencies on a free trial basis until December. The system measures viewing behaviour using Return-Path-Data technology (RPD), first introduced by Kantar Media in Europe in 2005 and which has since been implemented in America, Africa, Europe and other parts of Asia Pacific.
DTAM offers granular information on HD channels and time-shifted viewing – both rapidly increasing viewing trends in Malaysia.
“Our agency teams successfully trialled the DTAM system last year, testing the metric to ensure it meets the needs of our clients and learning how to mine the data to obtain the most comprehensive insights into audience viewing,” said GroupM Malaysia CEO Girish Menon.
“Kantar Media’s proven experience in adopting RPD technology has proven to be more effective for multi-channel networks like Astro and will add greater insight to supplement the existing traditional measurement already in the country,” he added.
“We’re delighted that GroupM Malaysia have recognised the benefits of DTAM to ensure their clients have the best possible insight to inform their media planning and buying decisions,” said Kantar Media Asia Pacific managing director Nick Burfitt. “Our experience in audience measurement across over 50 markets worldwide will mean that GroupM and their advertiser clients will benefit from best-in- class technology and measurement to inform their decisions both now and in the future.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
