Broadcast TV viewing increases 12.4%; while streaming hits at 36.9% of TV.
Services, and education sector emerge as top contributors
BARC CEO Sunil Lulla says conversations with industry stakeholders are on to begin work on it next
MUMBAI: GroupM Malaysia has subscribed to Kantar Media’s Dynamic Television Audience Measurement (DTAM) service, which is the new television currency for measuring the habits of Pay...
MUMBAI: GroupM Malaysia has subscribed to Kantar Media’s Dynamic Television Audience Measurement (DTAM) service, which is the new television currency for measuring the habits of Pay...
