News Broadcasting
Zee News targets Gen Y
MUMBAI: ZMCL’s (ZEE Media Corporation Ltd) main Hindi news channel – Zee News – is undergoing a change. The channel has decided to give a makeover to the programme packages, promos, and has also given a new look and feel to the channel by adding bright and peppy colours to its presentation.
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A campaign titled, ‘Khabrein apke rangon mein’ will be launched soon to reach out to the youngsters who agree to Zee’s tag line of ‘soch badlo desh badlo’. It will focus on the aspect that news is never black and white, there are several hues to it.
ZMCL CEO Alok Agrawal says, “The aim is to be their eyes, ears, and conscience. The channel will be in tandem with their world, in sync with their energy. With ‘Khabrein Apke Rangon Mein’, we will interact with them, touch their life and wear their pride. We aim to empower, influence and impact the opinion of this youthful and vibrant India.”
They aim to create ‘new colours and fresh looks of bold, dynamic and modern India’. Says ZMCL editor Sudhir Chaudhary : “In today’s scenario the youth is interested in what is happening nationally and globally. Our efforts will be to reach and connect with the viewers, especially youth and provide them with news that is contemporary, vibrant and topical.”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
