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Nitin Gulati moves on from Inshorts after 10-year stint, reflects on newsroom journey

Former managing editor credits growth in CTR, AI-led workflows and team expansion during tenure

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NOIDA: Nitin Gulati has stepped away from Inshorts after a 10-year association, marking the end of a long editorial stint that saw him rise to the position of managing editor.

Gulati, who joined Inshorts in 2015 as a senior sub-editor, started by summarising news into 60-word formats. Over the years, he was promoted through several roles including news editor, associate editor and eventually managing editor.

In his final role from May 2023 to September 2025, he led a 40-plus member editorial team and worked on improving headline strategy, push notification systems and content workflows. He said these efforts helped improve click-through rates by 20–25 per cent and increased content output by around 25 per cent.

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He also introduced AI-based automation in newsroom workflows and worked on cluster-based push notification strategies aimed at improving engagement and personalisation.

Before joining Inshorts, Gulati worked at Zee Media Corporation Ltd as a trainee production executive, and later at TV18 Broadcast Ltd as a desk editor. He also briefly worked as a news trainee and sub editor in earlier newsroom roles.

Separately, Gulati also reflected on upgrading from his long-used iPhone 6S, which he said had been with him since his early days at Inshorts, to a new phone.

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He described both the job change and phone upgrade as markers of a new phase after a decade at the organisation.

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eNews

PNB partners Kiwi to launch credit-enabled UPI for users

Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback

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MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.

At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.

The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.

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The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.

The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.

With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.

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