Brands
HGS names Hemlata Sharma EVP, chief business officer for digital media division
Veteran executive to lead satellite, cable and broadband push across India
MUMBAI: Hinduja Global Solutions is doubling down on distribution and has tapped a seasoned hand to lead the charge.
Hemlata Sharma has been appointed executive vice-president and chief business officer at the digital media division of Hinduja Global Solutions, taking charge of its satellite, cable and retail broadband businesses as competition intensifies across India’s connectivity market.
Sharma will steer growth, distribution strategy and retail partnerships for the NXTDIGITAL DTV platform and the ONE Broadband brand, with full profit-and-loss responsibility. The mandate is clear: expand reach, sharpen execution and deepen the company’s hold across India’s evolving DTH, IPTV, OTT and broadband ecosystem.
With more than 25 years across media, broadcasting and telecoms, Sharma arrives with deep operating experience. She was previously at Zee Media Corporation Ltd., where she served as head of distribution, research and CRM, managing nationwide distribution and consumer insights for a large portfolio of news channels. Her earlier roles include senior positions at Ten Sports Network and Bharti Airtel, spanning marketing and operations across key regional markets.
Vynsley Fernandes said, “Hemlata brings a proven track record in leading large-scale businesses across B2B and B2C markets. She joins us at a time when we are strengthening national and regional teams across retail product development, sales, and customer experience. We are confident that her leadership skills, business acumen, and operational discipline will help us accelerate growth in key areas.”
Sharma said, “HGS and NXTDIGITAL are respected brands in India’s media ecosystem and have always been ahead of the curve in innovation. I believe that my extensive experience across broadcast distribution, telecom operations, and digital media strategy can help strengthen the growth roadmap, as the media group continues to scale digital entertainment services and broadband connectivity nationwide through initiatives such as the prestigious and recently initiated Project Ganga.”
The timing is deliberate. As screens multiply and pipes become the real battleground, NXTDIGITAL is tightening its grip on both content delivery and connectivity. The next phase will be less about presence and more about dominance.
