News Broadcasting
Who is winning the hindi news viewership race post-data resumption? A Report on Hindi News Viewership
Mumbai: News channels in India have always been one of the most talked about genres when it comes to linear television consumption. While cord-cutting has severely affected the viewership of many genres, news has weathered the digital storm firmly. According to TV audience measurement body Broadcast Audience Research Council (BARC) ‘s data, the viewership of the news genre saw a 27% growth in 2020 compared to 2019. In contrast, the general entertainment channels (GEC) and sports genres experienced a dip in viewership.
Indiantelevision.com, as part of its newly launched Knowledge Series, presents an in-depth study on the Hindi News Genre.
Click here to Download the report
