Television
Vzy Smart TV crosses Rs 200 crore in sales in first year
Dish TV Group’s smart TV brand strengthens its push beyond traditional DTH
Noida: Vzy Smart TV has crossed Rs 200 crore in cumulative sales within its first year, giving Dish TV Group a significant boost as it expands beyond its traditional direct-to-home business into connected entertainment.
The smart TV brand is part of Dish TV Group’s broader connected entertainment strategy and combines live television, OTT streaming, advertising-supported video-on-demand content and content discovery in a single interface.
Vzy Smart TVs are designed to reduce the need for a separate traditional set-top box by bringing live TV channels and streaming applications together on the television itself. The proposition is aimed at consumers looking for a more seamless way to move between broadcast and digital entertainment.
Customers purchasing select Vzy Smart TV models can also access exclusive content benefits worth up to Rs 30,000, adding to the overall value proposition.
The Rs 200 crore milestone comes as Dish TV Group looks to diversify its entertainment business beyond its core DTH operations.
Vzy’s growth has been supported by Dish TV Group’s distribution network, retail partnerships and after-sales infrastructure, helping the brand expand across metropolitan markets as well as tier-II and tier-III cities.
The company is positioning Vzy as a broader connected entertainment platform rather than simply a television brand, bringing together Smart TVs, live television, OTT aggregation, AVOD and digital content discovery.
The strategy comes amid rising Smart TV adoption in India and growing consumer demand for easier access to content across multiple formats and platforms.
Vzy’s first-year sales milestone also highlights the shift in how Indian consumers consume television, with live channels and streaming increasingly becoming part of the same viewing experience.
By combining these services within a single connected interface, Dish TV Group is looking to address content fragmentation while creating new opportunities beyond its traditional DTH customer base.
With Rs 200 crore in cumulative sales achieved within its first year, Vzy is emerging as a key part of the group’s connected entertainment expansion and its effort to build a business that spans television, streaming and digital content.
