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The broadcaster is pitching an integrated entertainment ecosystem to Kerala households, built around a new smart TV range and a promise of non-stop viewing through the...
India's once-dominant DTH broadcaster is bleeding revenue and burning through goodwill, even as it bets on smart TVs to stay alive
New regional packs offer 225 plus channels and uninterrupted sports
A Rs 149-a-month pack and a 'sports always-on' trick aim to keep South Indian viewers loyal — and their wallets open
New entertainment ecosystem blends OTT, live TV and smart viewing to end app-switching fatigue
