The broadcaster is pitching an integrated entertainment ecosystem to Kerala households, built around a new smart TV range and a promise of non-stop viewing through the...
New regional packs offer 225 plus channels and uninterrupted sports
A Rs 149-a-month pack and a 'sports always-on' trick aim to keep South Indian viewers loyal — and their wallets open
New entertainment ecosystem blends OTT, live TV and smart viewing to end app-switching fatigue
MUMBAI: Bigg Boss Hindi has cracked the code. What started as a reality show has morphed into India’s most potent brand-building engine, where drama meets commerce...